InGallery is a premium digital art marketplace built for the Howwe ecosystem, enabling Saudi artists to list works, run live auctions, and connect with collectors through a secure, English/Arabic platform.
Problem
Artists and collectors in Saudi Arabia relied on informal channels, WhatsApp, galleries, and manual negotiations, with no unified place to discover art, bid live, or complete trusted transactions at scale.
Solution
We engineered a full marketplace: category browsing, artist profiles, trending feeds, live auctions, OTP-secured checkout, art advisor flows, and bilingual UX, optimised for high-resolution artwork delivery.
Result
A fragmented art-trading process became a streamlined digital gallery where artists showcase SAR-priced works and collectors bid, follow creators, and commission custom pieces in one place.
End-to-End Journey
01
Discovery
Mapped artist, collector, and admin journeys across the Saudi art market.
02
Architecture
Designed scalable media delivery, auction logic, and payment-ready flows.
03
Build
Delivered marketplace UI, profiles, categories, and live auction modules.
04
Launch
Deployed production platform with bilingual support and ongoing optimisation.
User Stories
Nawal
Professional Artist
Goal
Sell premium paintings to serious collectors online
Story
“As an artist, I needed a credible gallery, not just social posts. I upload high-resolution works, set SAR pricing, and share listings instantly. Collectors follow my profile and bid when pieces go live.”
Outcome
More visibility, direct collector relationships, and sales without middlemen taking control of my brand.
Khalid
Art Collector
Goal
Discover and purchase authentic Saudi art safely
Story
“I browse categories, watch trending pieces, and join live auctions from my phone. Checkout is verified by OTP, I know the transaction is secure before money moves.”
Outcome
Faster discovery, confident purchases, and a single trusted platform instead of scattered DMs.
Howwe Admin
Platform Operator
Goal
Moderate listings and keep marketplace quality high
Story
“Our team manages categories, announcements, and gallery terms from an admin view. We onboard artists, monitor auctions, and ensure the ecosystem stays premium.”
Outcome
Controlled growth with clear governance over listings, auctions, and customer experience.
What We Delivered
Artist & collector accounts with role-based dashboards
Live auction engine with real-time bidding
Shop cart, OTP verification, and secure checkout
English / Arabic interface
Art advisor recommendation flows
#Next.js#Marketplace#Live Auctions
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